ROOTS OF ORIGIN BRANDS
ABOUT US
At ROOBS, we operate at the point where culture, innovation, and care come together. We champion inclusivity, raise industry standards, rooted in Quality. Innovation. Authenticity., and support the people who are shaping what comes next — contributing to a movement that elevates the value of a once-overlooked natural resource, strengthens communities, and advances a more balanced, accessible vision of modern health.
Together, we are here to change the game.
As a European powerhouse, ROOBS is where we sync with unique cannabis brands, partners, and patients who recognise a plant with proven
medical value, cultural depth, and a legacy that deserves respect.
Together, we are here to change the game.
As a European powerhouse, ROOBS is where we sync with unique cannabis brands, partners, and patients who recognise a plant with proven
medical value, cultural depth, and a legacy that deserves respect.
WE BELIEVE IN THE POWER OF THE PLANT | WE BELIEVE IN THE POWER OF THE PLANT | WE BELIEVE IN THE POWER OF THE PLANT | WE BELIEVE IN THE POWER OF THE PLANT | WE BELIEVE IN THE POWER OF THE PLANT | WE BELIEVE IN THE POWER OF THE PLANT |
ROOTS OF ORIGIN BRANDS
OUR BRANDS
With a bold vision and deep respect for diversity, ROOBS stands as an international cannabis brand where quality, innovation, and culture converge. We partner with pioneers to elevate a plant of proven medical value and a legacy worthy of respect, advancing balance, wellness, and community.
CRQSH stands for medical cannabis with heart – driven by Compassion, Connection, and Community. A brand that listens, stays flexible, and develops products that meet real therapeutic needs.
V.LUE is redefining modern care by uniting nature and high-tech into precise and accessible innovations, clean, intuitive, and powerful, built end-to-end around human well-being and everyday freedom.
We prioritize quality: carefully selected cannabis brands that meet our high standards.
Learn more about our brands and products
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accessible products
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ecosystem partner countries
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trusted grower
QUALITY ASSURANCE, PRECISION & COMPLIANCE, EMPOWERING CANNABIS BRANDS
OUR SERVICES
QUALITY
ASSURANCE
Our quality assurance framework maintains product integrity at every step, ensuring each batch and delivery meets high
medical-grade expectations. By operating in alignment with GMP and EU GMP standards, we uphold safety, reliability, and compliance through controlled processes, thorough testing, and a digitally supported quality system.
We prioritise strong, long-term relationships with our partners and regularly visit facilities in person to ensure alignment, transparency, and shared commitment to quality — providing partners and patients with dependable, trustworthy products.
medical-grade expectations. By operating in alignment with GMP and EU GMP standards, we uphold safety, reliability, and compliance through controlled processes, thorough testing, and a digitally supported quality system.
We prioritise strong, long-term relationships with our partners and regularly visit facilities in person to ensure alignment, transparency, and shared commitment to quality — providing partners and patients with dependable, trustworthy products.
PRECISION &
COMPLIANCE
ROOBS delivers seamless, compliant cannabis fulfilment — covering import, export, customs, warehousing, and pharmacy delivery with precision. Supported by a strong digital infrastructure, we ensure transparent, reliable, and efficient operations.
We operate under full GMP and GDP standards, offer relabelling, provide secure storage in our certified warehouse, and handle manufacturer batch releases. From sourcing to distribution, we streamline the supply chain so your products arrive exactly where they need to be — on time, every time.
We operate under full GMP and GDP standards, offer relabelling, provide secure storage in our certified warehouse, and handle manufacturer batch releases. From sourcing to distribution, we streamline the supply chain so your products arrive exactly where they need to be — on time, every time.
EMPOWERING
CANNABIS BRANDS
ROOBS manages and supports a portfolio of unique, high-potential and well-established cannabis global brands, preserving each brand’s authentic identity. With deep expertise in regulations, marketing, and product positioning, we craft powerful strategies that amplify brand value, unlock market potential, and challenge outdated stigmas.
Trust ROOBS to elevate exceptional brands with creativity, precision, and unmatched professional execution.
Trust ROOBS to elevate exceptional brands with creativity, precision, and unmatched professional execution.
